Archive for September, 2008

Social Media for Broadcast Media Buyers

Posted by Chris Yoko on September 25, 2008
Business, Courtesy of Take It Face To Face / No Comments

Met with a potential new client yesterday for dinner, and ran through a quick bout of education that I seem to run through with anyone who is familair with more traditional media but have only recently become aware of social media.  Everyone has heard of MySpace and FaceBook, and many believe if they use only [...]

Working on it…

Posted by admin on September 24, 2008
Uncategorized / No Comments

Just putting this together as a base… should be wrapped up around the end of the month.

Contextual Ads Reach A New Level

Posted by Chris Yoko on September 17, 2008
Business, Courtesy of Take It Face To Face / No Comments

Couldn’t help but post about this. A few days ago the Guardian had an article about two Dunkin Donuts in Buffalo NY which are using facial recognition software to analyze their clientele and serve contextual advertising to them based on their demographic appeal, and possible current or past purchases.
The article mentions Minority Report and [...]

Here we go!

Posted by Chris Yoko on September 15, 2008
Courtesy of Lunch A Day, Interviews / No Comments

If you’d like to know what Lunch A Day is all about, please click here.  Essentially I plan to take someone to lunch, as frequently as possible, and listen to their advice.  It may be on work and careers, love, life, sports, whatever knowledge they care to impart.  This site will stand as a long [...]

EA, DRM, And The Evolving Concept Of Ownership

Posted by Chris Yoko on September 12, 2008
Business, Courtesy of Take It Face To Face / No Comments

The recent controversy with EA and its DRM with highly anticipated Spore and Red Alert 3 illustrate a much larger situation facing society as a whole than the simple battle between user satisfaction and freedom vs piracy and theft. It is a manifestation of the fact that the concept of ownership as we know [...]