Featured on Startup Nation’s “Common Sense Marketing Tips” Series

My comments were featured in Startup Nation’s “Common Sense Marketing Tips” Series. Mine were the first three of 86 Common Sense Marketing Tips for Startups.

My comments were:

1. Be engaging and responsive – whether in person, on the phone or through social media, enable customers and fans to talk about you by talking to them.

2. Use video! – Explain your product or service, how it works, why it’s useful. You can illustrate elements text just can’t convey.

3. Show proof – Even if you have to give it away a time or two, get some information that proves it works and is worth it!

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